You Asked, We LISTENED

We recently posted #ColourOfTheWeek outfit combos on our Instastory and Facebook to offer some ideas how you can coordinate your clothes using COLOUR. We’ve received requests for these posts be put together for easy reference, so here’s a short video of our first #ColourOfTheWeek #YouAskedWeListened #Red posts. Look out for the next colour #yellow.

New shop now open at B2-59 The Heart, Marina One

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Finally!!!! We’re happy to announce we’re OPEN 🎉🎉🎉 at B2-59, the ❤️ at Marina One.  We’re delighted to be here, so gals if you’re are in the area, do drop by and say hi!👋🏻 Pls come & support us & SHOP LOTS!! For starters, we’ve stocked up SALE items (up to 50% off), and we’ve specially sourced loads of good buys (read: fashionable workwear😜) that will liven your working wardrobe without burning a hole in your pockets! For now, we’re a 6 month pop-up shop, but we’d love to stay on for longer, if you gals will support us! 


B&M First Online Buying Trip

This is the first time we brought our customer team with us on a buying trip via What's App. It was exciting to show them photos of samples and receive instant feedback about colours, styling, material etc - all done online. A big thank you to all who participated in this trial run to make it a successful and memorable one for us. Hope you enjoy the merchandise we bought back for you!

Spring Styling Workshop

Here are the highlights from the successful “LIVE” styling workshop we hosted at Tanjong Pagar Centre last Wednesday, 18th April at the B2 Chillout Space. At the workshop, we shared our B&M style ideas, SS2018 fashion trends and goodie bags - the best moment of the workshop for most of us must have been the lovely models parading our latest Spring 2018 collection.

PS: We know that we’re serving a tribe of smart, busy and hardworking women, sometimes it’s hard to squeeze time out from work and/or family to attend our styling workshops. So if you’d like to invite us to your office to share our styling ideas, do email or PM us, and we’ll try to work something out.

What attendees are saying about the workshop:

“The workshop was engaging, light-hearted, casual and happy!”

“Learnt a new wardrobe detox tip. Thank you”

“Picked up interesting ideas from SS2018 fashion trends”

Highlights of the workshop:




Social Media Giveaway March 2018

Let us help you get your wardrobe into shape for Spring. All you need to do is to LIKE and tag 3 friends to this post on Facebook or Instagram for a chance to win this Wardrobe Planner to help you organise and refresh your wardrobe. We'll be picking 3 winners every week for the month of March. Help us spread the word! 


This giveaway is only applicable to those residing in Singapore. Giveaway ends 28 March 2018 6pm. Winners will be notified 7th, 14th, 21st and 28th March on B&M's Facebook and Instagram. B&M reserves the rights to withdraw the giveaway or change the terms and conditions without prior notice.

Check-out the Wardrobe Planner here:

Free Styling Session (10 Feb 2018)

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Glad to have met a few of our VIPs and social media followings. Watch this space for our next Styling Sessions. Cheers, Elsie


Hi all, if you want some style advice to put together that special outfit whether it’s for CNY or for Valentine’s, Elsie will be at our Tanjong Pagar store on Sat 10th Feb from 2-5pm to do FREE mini ½ hour personal style sessions. As time slots are limited, and we do want to keep each group small so that you get personalized attention, do PM us to register your interest and to book your session now. Registration is on a first come first serve basis. Looking forward to share our style stories with you! Find our stores here:

Elsie is a fashion entrepreneur who resides in Singapore. She’s been in the fashion business for more than 2 decades, in a variety of roles as a mass-market merchandiser, a luxury brand manager, a fashion buyer, before fulfilling her life-long dream of running her own fashion business. She passionately believes that style is a skill that can be honed and cultivated. To that end, she teaches women how to create and curate a stylish-authentic wardrobe that gives them the confidence to shine and show up as THE BEST VERSION of themselves everyday.

We’re OPEN. Finally.

Hello December, and hello to our online friends. Apologies for neglecting our website recently – it’s been eons since we posted anything substantial on our blog, but if you’ve been following our daily updates on Instagram and Facebook, you’ll know that we’ve been incredibly busy closing and opening shops this last few months. In fact, at some point this year, we were so overwhelmed by the challenges of the business, we seriously contemplated calling it a day and sailing off into the sunset for an extended siesta and some fancy margaritas.

Instead, after much soul searching, discussions with our team, friends and families, we decided to forge ahead and use the opportunity to re-look at our business, everything from the inside out. Questions like “Why do we run our business this way?”, “Why did we buy this?”, “Why didn’t we buy that?”, “Why pick the more expensive options?”, “Why not just sell online?” (that will cut overheads substantially!) Well, before we could forge forward with determination and gusto and motivate our team, we needed to convince ourselves that this is really what we wanted to do. That the dream is as real as the people going for it.

Back-to-back renovating and opening 2 shops :)

Back-to-back renovating and opening 2 shops :)

Once our hearts were settled and united, it was all hands-on deck, full steam ahead! We had no Plan B. It was all or nothing at all for us. I mean, life is short, why bother to do things in half measures? Anyways, energy is contagious. As we handed over our keys for our Income at Raffles shop, I was holding back tears and the landlord(!?) consoled me, saying this is not the end. Thank you! We went through an insane season of renovations and if we had a lesser team, we would have fallen flat on our faces – probably more than once or twice! Even our suppliers thought we were crazy to push through new production at such volume and speed and so close to year end!

B&M @ #04-18 One Raffles Place

B&M @ B1-23 Tanjong Pagar Centre

B&M @ B1-23 Tanjong Pagar Centre

As we opened One Raffles Place and Tanjong Pagar Centre, we feel a new buzz - the dawn of a new beginning is here for Butterflies & Marigolds, and we are immensely grateful we got here. Clique as it may be, we have to say that we wouldn’t have made it without you. Thank you for sharing our fashion journey with us. We are Butterflies & Marigolds, we will bloom where we’re planted and fly with brave wings.

Blessed Christmas to all! 


Sneak Preview of our New Collection: 

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Like what you see? PM us to place your order now.