Spring Styling Workshop

Here are the highlights from the successful “LIVE” styling workshop we hosted at Tanjong Pagar Centre last Wednesday, 18th April at the B2 Chillout Space. At the workshop, we shared our B&M style ideas, SS2018 fashion trends and goodie bags - the best moment of the workshop for most of us must have been the lovely models parading our latest Spring 2018 collection.

PS: We know that we’re serving a tribe of smart, busy and hardworking women, sometimes it’s hard to squeeze time out from work and/or family to attend our styling workshops. So if you’d like to invite us to your office to share our styling ideas, do email or PM us, and we’ll try to work something out.

What attendees are saying about the workshop:

“The workshop was engaging, light-hearted, casual and happy!”

“Learnt a new wardrobe detox tip. Thank you”

“Picked up interesting ideas from SS2018 fashion trends”

Highlights of the workshop:




Social Media Giveaway March 2018

Let us help you get your wardrobe into shape for Spring. All you need to do is to LIKE and tag 3 friends to this post on Facebook or Instagram for a chance to win this Wardrobe Planner to help you organise and refresh your wardrobe. We'll be picking 3 winners every week for the month of March. Help us spread the word! 


This giveaway is only applicable to those residing in Singapore. Giveaway ends 28 March 2018 6pm. Winners will be notified 7th, 14th, 21st and 28th March on B&M's Facebook and Instagram. B&M reserves the rights to withdraw the giveaway or change the terms and conditions without prior notice.

Check-out the Wardrobe Planner here:

Free Styling Session (10 Feb 2018)

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Glad to have met a few of our VIPs and social media followings. Watch this space for our next Styling Sessions. Cheers, Elsie


Hi all, if you want some style advice to put together that special outfit whether it’s for CNY or for Valentine’s, Elsie will be at our Tanjong Pagar store on Sat 10th Feb from 2-5pm to do FREE mini ½ hour personal style sessions. As time slots are limited, and we do want to keep each group small so that you get personalized attention, do PM us to register your interest and to book your session now. Registration is on a first come first serve basis. Looking forward to share our style stories with you! Find our stores here: http://bit.ly/BnM_locations

Elsie is a fashion entrepreneur who resides in Singapore. She’s been in the fashion business for more than 2 decades, in a variety of roles as a mass-market merchandiser, a luxury brand manager, a fashion buyer, before fulfilling her life-long dream of running her own fashion business. She passionately believes that style is a skill that can be honed and cultivated. To that end, she teaches women how to create and curate a stylish-authentic wardrobe that gives them the confidence to shine and show up as THE BEST VERSION of themselves everyday.

We’re OPEN. Finally.

Hello December, and hello to our online friends. Apologies for neglecting our website recently – it’s been eons since we posted anything substantial on our blog, but if you’ve been following our daily updates on Instagram and Facebook, you’ll know that we’ve been incredibly busy closing and opening shops this last few months. In fact, at some point this year, we were so overwhelmed by the challenges of the business, we seriously contemplated calling it a day and sailing off into the sunset for an extended siesta and some fancy margaritas.

Instead, after much soul searching, discussions with our team, friends and families, we decided to forge ahead and use the opportunity to re-look at our business, everything from the inside out. Questions like “Why do we run our business this way?”, “Why did we buy this?”, “Why didn’t we buy that?”, “Why pick the more expensive options?”, “Why not just sell online?” (that will cut overheads substantially!) Well, before we could forge forward with determination and gusto and motivate our team, we needed to convince ourselves that this is really what we wanted to do. That the dream is as real as the people going for it.

 Back-to-back renovating and opening 2 shops :)

Back-to-back renovating and opening 2 shops :)

Once our hearts were settled and united, it was all hands-on deck, full steam ahead! We had no Plan B. It was all or nothing at all for us. I mean, life is short, why bother to do things in half measures? Anyways, energy is contagious. As we handed over our keys for our Income at Raffles shop, I was holding back tears and the landlord(!?) consoled me, saying this is not the end. Thank you! We went through an insane season of renovations and if we had a lesser team, we would have fallen flat on our faces – probably more than once or twice! Even our suppliers thought we were crazy to push through new production at such volume and speed and so close to year end!

B&M @ #04-18 One Raffles Place

 B&M @ B1-23 Tanjong Pagar Centre

B&M @ B1-23 Tanjong Pagar Centre

As we opened One Raffles Place and Tanjong Pagar Centre, we feel a new buzz - the dawn of a new beginning is here for Butterflies & Marigolds, and we are immensely grateful we got here. Clique as it may be, we have to say that we wouldn’t have made it without you. Thank you for sharing our fashion journey with us. We are Butterflies & Marigolds, we will bloom where we’re planted and fly with brave wings.

Blessed Christmas to all! 


Sneak Preview of our New Collection: 

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Like what you see? PM us to place your order now. 

Style Capsule Workshop at Marina Bay Link Mall

Last Thursday, we were pleased to have been one of the fashion boutiques invited to contribute some of our pieces for MBLM’s first ever Style Capsule Workshop. They invited style influencer Savina Chai to pick suitable items from shops within the mall and show customers how to put them together to create stylish outfits. Of course, we wrangled for free tickets to attend the workshop (we’re gluttons for style tips – so that we can pass them onto you!! File that under job hazard). MBLM’s management were kind enough to extend their invitation for our VIPS to attend the event without the official minimum spending required!

So, here’s some post event coverage, including door gifts, refreshments from Cedele! We had a fun time catching up with everyone, thank you MBLM for organising everything, we’re sure there was lots to do behind the scenes to have a successful event!

 Savina Chai, style influencer, doing final checks on the selected outfits.

Savina Chai, style influencer, doing final checks on the selected outfits.

 Ladies signing in, including some of our B&M VIPS, you know who you are, thank you so much for coming!

Ladies signing in, including some of our B&M VIPS, you know who you are, thank you so much for coming!

 Savina Chai giving out style tips and latest trends for Spring Summer 2017.

Savina Chai giving out style tips and latest trends for Spring Summer 2017.

 Elaine is wearing our black knit sweater dress, which Savina describes as a very versatile piece for work, highlighting the contrast white stitching detail as a clever way to look slimmer and add height! Thanks, Savina, that’s what we were going for when we selected the dress too!

Elaine is wearing our black knit sweater dress, which Savina describes as a very versatile piece for work, highlighting the contrast white stitching detail as a clever way to look slimmer and add height! Thanks, Savina, that’s what we were going for when we selected the dress too!

 Savina also reminded us to style up our outfits using accessories. Here's our leather bag with fur ball and our cute box bags with embroidery details. Absolutely adorbs!!

Savina also reminded us to style up our outfits using accessories. Here's our leather bag with fur ball and our cute box bags with embroidery details. Absolutely adorbs!!

 Wefies taken at the event! 

Wefies taken at the event! 

Thank you MBLM and Savina Chai, for an enlightening evening!

Ladies, if you couldn’t make it for the event, don’t worry about it! Here are some of our pieces that were featured. If you like any of these, do message us and we’ll do our best to reserve it for you!


Cheers and have a lovely month of May!

April Update .....


I know it’s been a while since we posted, that’s because we had our fingers in too many pies! We had family visiting from abroad, we had our new collection designs to be confirmed and shipped (while writing this blog we are actually booking our next work trip already …) and mostly satisfying this month, we had run a “DRESS FOR GOOD” campaign to raise awareness for the Star Shelter and collected pre-loved dresses for Dress4U, which is thrift shop that is run by volunteers of the SCWO (Singapore Counsel of Women’s Organisation).

We’ve stretched and learned so much through this experience, and while I do post a little something everyday on Instagram (@butterfliesandmarigolds) and Facebook, I thought its only fitting that before the month ends, I should update our followers so that you know what’s been going down with us.

Where do I start… well, I’ll be honest and start by saying that while we were planning our April schedules, I didn’t intend to work so fervently for a “charity drive”, that wasn’t our primary objective. We just wanted to do something “good” for Good Friday – involve our staff, customers, suppliers, landlords … everybody basically, to publicise “doing good” instead of the usual “sale” or “promotion” every excuse we get to cash in on public holidays.

That said, when we started to brainstorm about what “good” to do, Star Shelter came up. We did some legwork and found their cause of giving women suffering from family violence and abuse a temporary refuge resonated with us, we knew we wanted to help further their cause. Here I am teaching about detoxing our wardrobes, how we should learn to dress ourselves happy, then discovering that there are women in Singapore who hide in their closets to avoid getting beaten by their spouses, or women who pack what’s left of their wardrobes into a tiny handcarry, ready to run if their husbands get drunk and violent again, but who have no place to go to ready broke my heart and propelled me to push our Good Friday “Dress for Good” campaign to be so much more than a “marketing’’ event.

Sometimes in urban Singapore, in our busy-ness to keep up with our jobs, our families, our friends or our lives plain & simple (not that any of these ever are!!), it’s so easy to overlook the needs of the silent and less fortunate in our midst. I’m not pointing fingers, God knows I was blissfully unaware of these women until we started planning for a Good Friday event about a month ago! But now that my eyes are opened and I’m aware, I can no longer pretend to be unaware! So April became the month of “now that you know, what are you going to do about it?”


Well… we roped in Audrey Hepburn! As in we took a screenshot of one of her most fabulous poses of all time from the classic movie Funny Face and used her to canvas for everybody to “Dress for Good” and “Make a Fashion Statement”. I’m sure that Ms. Hepburn would approve, as she herself was also an avid giver and championed supporting women issues. We decided that we’ll give a $10 B&M voucher to all who would walk into our shops and contribute 2 pre-loved dresses of their own. Then with everything that we collected, we delivered them all to New4U.

Promotion mechanics and logistics aside, after all the research we did about the Star Shelter, and after multiple visits to the New4U thrift shop, chatting with the enthusiastic volunteers and even the shoppers who patronise New4U, we really wanted to run a good campaign. I’m happy to report that everyone, from family, friends, staff, customers, suppliers, and even landlords pulled their weight and donated, contributed, carried bags of clothes (although technically we only asked for dresses) to our shops – some didn’t even want our vouchers as they just wanted to give, while others came more than once, because they wanted to give some more! Some wrote to us to extend our collection dateline because they couldn’t come in time! How could we say no to that?

So yes, it took more time, more effort, disrupted our shop sales a little, and for those couple of weeks, we were driving bags of clothes from our shops to SCWO whenever our shops got too cluttered to free up space for our girls to do business. It was well worth it, this little discomfort is nothing, compared to the difficulties the women at Star Shelter are facing.

Now that the donation drive is over, we truly want to say a huge thank you to everyone who has helped or contributed in anyway. We are truly humbled by your generosity. What will May bring? I don’t know. But what I do know is that, here at B&M, we’re happy that we had our hands and hearts filled, spending our April - Dressing for Good.

Cheers everybody! 

The Dilemma of Embellishments – how much is too much?

Let's start by defining what qualifies as an embellishment. An embellishment is a decorative detail or feature added to something to make it more attractive. When it pertains to fashion, examples of embellishments include: embroideries, sequins, rhinestones, buttons, zippers, studs, ribbons, ruffles, and any other decorative details that are added to make our outfits more attractive.

Embellishments are a big trend for Spring 2017, however, while we are inclined to give embellishments a try when dressing up for an evening outing, most of us are cautious about wearing this trend to the office because we don’t want to “over-embellish” ourselves and end up looking like an out-of-season Christmas tree. Hence, I thought I’ll share a few ideas how to wear embellishments to work confidently without crossing the OTT line.

When in Doubt, Start with Accessories

If you’re just dipping your toes into the embellishment trend, don’t feel pressured to go “ALL OUT”. Try adding a fun scarf as a collar, an interesting brooch on your trusted black jacket, a cute bag with embellishment details eg: embroidery or sequins to your go-to-work outfit. Embellishments do not have to be dramatic for them to be impactful, but they can go a long way to help personalize your style.

Use a Dark Base

If like me, you value timeless style over seasonal fads and you intend to keep your embellished pieces for more than one season, I suggest that you invest in embellished pieces in darker base colours eg: black, grey and navy. These are much easier to mix and match with wardrobe staples, eg: an embellished blouse or top when paired with a sleek jacket, slim trousers and heels, will instantly be office-friendly. Or pair an embellished cardigan with a neutral camisole and a pencil skirt to shine confidently at work.

Don’t Do the Matchy Matchy          

When it comes to embellishments, do not wear matching sets together. In fact, I’d rather you not buy the set. So if you like the jacket with the embroidery and stitching detail, get that, but you don’t have to get the matching trousers and skirt as well.

Or if you like the statement necklace don’t invest in the matching earrings and cocktail ring too. It's far better to wear that one special embellished item and keep the rest of the outfit clean and simple, so that the ONE embellishment has lots of room to shine rather than to overcrowd your outfit with variations of the same theme. Less is more, period.

Casual Fridays Don’t have to be Boring

In creative office environments, denim is the norm. Even if yours is not a creative office space, most workplaces these days allow for casual Fridays. Don’t make it an excuse to allow your style to slip a few notches, why not up the ante with a denim jacket with personalised playful pins, sequins or embroideries? Just skip other jewelry so you're not attracting too much attention.

Ground Embellishment with Casual Pairings

Neutralize a too-fancy top, with classic black trousers and ballet flats. Throw on a blazer during the day to keep it semi-covered and slip it off, and put on a sexy pair of heels once happy hour starts.

Here's a video I did about embellishments. Watch it for more practical ideas and tips to wear the embellishment trend for Spring 2017 with confidence and style!

Write and let me know in the comments below which tips you tried or better yet, send us photos of your embellished outfits!

Go forth and shine!