Our Story

Sometimes in life, we just have to listen to our hearts, take a leap of faith and follow our dreams. Butterflies & Marigolds was born out of our passion for fashion and our desire to have our own business. Thirteen years ago, we decided to leave our “safe” careers and turn our dreams into reality and we have not looked back since.

Today, we are fashion entrepreneurs operating 2 boutiques in Singapore, plus an online store. We love to encourage the appreciation of beauty and creativity that is all around us. We source interesting fashion, modern lifestyle merchandise and quirky gift ideas, and enjoy sharing them with all our customers. We are happy to be an authentic small fashion business THAT MATTERS. 

We listen to our community. We hear your needs. That's why, every fashion season, we edit the latest trends, translate them through our fashion filters and bring together relevant styles for today’s contemporary woman.

Feel free to browse our stuff and do join us on Facebook / Instagram, to share your thoughts and ideas - we love to hear from you! 


Our Stores

We are a fashion lifestyle brand based in Singapore. Our merchandise is a curated blend of modern, contemporary & quirky styles sourced from all over the globe. We love being surrounded by beautiful things and enjoy sharing our fashion, accessories and style ideas with our customers and tribe. Our belief is that style is learnable skill, and should be accessible & enjoyed by all. 


Our Exclusives

The A-Z Wardrobe book is a practical guide for selecting those dependable and essential pieces for effortless style. 

CLICK HERE to get yours now!

Learn how to create a wardrobe that rocks your style and overcome wardrobe boredom once and for all.

CLICK HERE to learn more about our A-Z Wardrobe course.