Last week was probably one of the most poignant times of our fashion journey. We had to close our boutique VEIL at Citylink Mall and though the departure was amicable, there is no mistaking the bittersweet pangs that accompany the ending of a decade of VEIL’s retail run.
For those of you who are new to Butterflies & Marigolds, today’s blog is a quick recap of who we are and a summary of our fashion journey up till now. We are 2 friends that gave up our corporate careers to follow our dreams and become fashion entrepreneurs. Our initial idea was to design and sell silk sleep and home wear (think Victoria Secrets) online but that idea didn’t have much traction and soon fizzled out.
Things changed swiftly when we decided to takeover a little corner boutique called VEIL right in the heart of Singapore’s central business district. Business picked up and we expanded into other malls like Suntec City, Wisma Atria, OUB Centre and Marina Bay Link Mall. However, as shop rentals continued their upward climb and an acute shortage of human resources, we soon realized that our retail strategy needed to change. We simply should not be spending so much of our resources on infrastructure, instead we should be offering more interesting product lines and services that benefit our customers so that shopping with us will always be joyful and fulfilling.
Last year, we rebranded ourselves as Butterflies & Marigolds, and consciously decided to become a modern fashion and lifestyle business with a wider online presence. I’d be the first to admit that we are latebloomers where social media is concerned and started actively posting stuff on Facebook, Instagram and last month we’ve just started our online shop shop-butterfliesandmarigolds.com
So in a way, this closing of our last physical VEIL shop last week, marks the end of an era for us. Its been an awesome ride all the way, through hills and valleys and we have no doubt in our minds as we go forward that life is going to continue to be gloriously exciting as we begin a new chapter at Butterflies & Marigolds.
So from all of us at VEIL and B&M, Au Revour and Hei ;)
#butterfliesandmarigolds #bnm #veil