For today’s blog, I thought I’d share one of our earlier YouTube videos that we did just after we launched “The A-Z Wardrobe” book on Kindle and Amazon. I’m sure most of you know the story by now, but for the benefit of my new readers - last year, I wrote and self-published my first book titled: “The A-Z Wardrobe”. In it I listed the timeless pieces I felt every woman should have in her wardrobe for effortless style. For example, I listed “A for Animal Print” and I talked about why “Animal Print” is a wardrobe keeper and how to style an outfit with animal print. “B is for Ballet Flats” and I wrote a little bit about the fashion history of “Ballet Flats” and what to wear “Ballet Flats” with. In short, “The A-Z Wardrobe” book is a compact style guide of my key fashion items, and what to look out for when shopping for them.
After the book got published and is currently selling decently well on Amazon and Kindle (hurray!!) – my partner suggested that I do some YouTube teaching videos about the key items I wrote about. Besides creating more awareness for the book, she felt that it would be a waste to simply put aside the much research that had gone into the writing of the book.
Well, if you know me, you know that I love fashion and style (that’s why I’m in the business right?) plus I want to share my experience and knowledge in this area. Hence my partner and I decided to give it a go. I edited my teaching videos, we borrowed lights and camera, watched and learned from other people’s YouTube videos and the day came when we deemed ourselves ready to do our own recording.
We decided to shoot our videos in our Marina Bay Link Mall shop, because then we can pull out the items we were teaching about from the merchandise we have in the shop. Further, we had the flexibility of shooting late into the night in a location that we are confident and comfortable with – or so we thought!
The Chinese have a saying that says: “You live till you’re old, you learn till you’re old”. "活到老, 学到老". My paraphrased version would be there’s always something new we can learn everyday. Well, that day, I think we learnt enough lessons for the entire month in one night!
Firstly, we learnt that the folks at Marina Bay Link Mall work very late hours, so as we were recording our videos, there were lots of “retakes” because of the “noise” from high-heeled shoes walking down the passage way just in front of our shop.
Secondly, we learnt that the LED lights we borrowed, were not as hot as the halogen lights, but over an extended period of time, they were sufficient to melt makeup and hairspray nonetheless.
Thirdly, we realised that even after the hardworking office staff had gone home, the mall is still bustling with other activities - the security officers do their walkabouts with walky-talkies, the cleaners roll out the trash in huge rubbish bins, the sweepers use machines to mop/polish the main passage ways (and because of the activities in our shops and our lights were surprisingly bright), they lingered longer in our vicinity while having the music of their choice blasting on their mobile speakers. Did I mention that the cleaning machines produced beeping sounds every 5 seconds, as a necessary safety precaution, so that pedestrians (although there were none past midnight) will know that they are coming and get out of the way?
People say that comedy is tragedy given time. That’s exactly how the entire episode feels right now, and that’s why I’m ready to share it. Did we do the video in the end? You bet we did! In fact, I’m going to share the video in today’s post. If you listen hard enough, you’ll probably hear the peeping sounds, if you watch closely enough, you’ll probably spot the runny eyeliner and somewhat messy hair too. But I’m sharing the video anyway because as much as possible, I want to share the real journey with you. And honestly, that’s life. We don’t always get to show off our best angles, and sometimes we have to go into a meeting or a presentation, under-prepared, or perhaps even unwell. We do the best we can, with whatever’s placed in our hands at that point in time. I think that’s part of the growth process.
I now have tons of respect for people who consistently put their YouTube videos out there – my gosh, it’s a lot of hard work – and we watch through it in like 10 minutes. I’m certainly going to practice more and get better as we go along.
So, if you would like to cheer me on to do better style videos on YOUTUBE, please leave your sweet comments after watching it, I’d really love to hear from you. Meanwhile, here’s our late night recording on “W for WRAP DRESS”, have a listen, and that’s a wrap! (so corny right? I know ;) )